Journal - Prime Edition

33 Queens Pde Project Update

It’s with great delight that we share a behind-the-scenes look at the progress at 33 Queens Pde, Clifton Hill. Watch exclusive drone footage capturing the site demolition that was completed late last year. Read More →

Reflecting on an incredible year at Prime Edition

As 2025 draws to a close, we’re proud to reflect on a year defined by progress and achievement across our portfolio. Read More →

A new chapter in Clifton Hill, as works begin at 33 Queens Pde

Demolition works have commenced at 33 Queens Pde in Clifton Hill. The building will be cleared ahead of the holiday shutdown paving the way for construction to begin early next year. Read More →

Sanctuary in the Sky: Como Toorak’s Penthouses Sell for $21M Each

Spanning 449 and 474 square metres respectively, these penthouses are the largest in Toorak, offering four bedrooms, five bathrooms, two powder rooms, two generous living areas and a separate study. They also include a seven-car private garage with car plate recognition for seamless access. Read More →

The essence of Avoca

As Avoca approaches completion this December, we sat down with key collaborators, Marcus Chiminello of Marshall White and Myles Baldwin of Myles Baldwin Design, to discuss the design, vision and unveiling of this landmark project. Read More →

Craftsmanship and a vision brought to life at Como Toorak.

Earlier this year, in the newly completed Como display apartment, Prime Edition Directors Eric and Alistair joined Stephen Jolson and Mat Wright of Jolson Architecture and Interiors to reflect on a journey more than three years in the making. It was a moment to celebrate the culmination of design, collaboration, and craftsmanship that has shaped Como Toorak into something truly exceptional. Read More →